I loved this mascara! It was worth every penny, and did everything it promised. It created large thick lashes in just a few strokes and is my second favorite mascara(Makeup Forever's Smokey Lash will probably always be number one for me). I think it was around 20-22 dollars, which has become the average price for decent mascara now a days. If you can't afford it and want similar results I reccomend trying Loreal's Voluminous Mascara for $8. Overall, great mascara from Lancome.