Olay Regenerist Skin Cream is advertised as a high performance skin cream that performs as well, if not better, than other highly expensive products.  Though my financial resources do not allow me to actually try the higher-priced products, I can affirm that this product does improve the quality and texture of my skin.  My skin looks clearer, firmer and more radiant.  The appearance of my lines has also diminished.  The fragrance of the product is pleasant and subtle. I most definately recommend this product to mature women who want to look great but not spend an outrageous amount of money....