I received my sample of PureVia only 2 days ago, and used it in 1 cup of tea and 1 bowl of hot cereal. Mostly, I drink tea with out any sugar and my coffee with regular sugar.  Most of my artificial sweetener intake comes in the form of diet sodas. I felt PureVia looked like sugar (or any other sweetener I've tried ) and behaved like  sugar (or any sweetener I've tried). My food and beverages did taste sweeter, but didn't have the initial fake sugar taste. When I finished eating and drinking, I did experience a slight aftertaste but it wasn't as severe or nasty as that of aspartame or Surcalose....