I am a true southerner, all we drink is iced tea I have always boiled my lipton tea bags, we were having a wedding at the house and I knew there was no way to make alot of tea and it be fresh .. I would be boiling for hours so I tried the lipton cold brew, it worked well in a pinch, but the taste is just not the same as boiling. I will recommend this for party's and picnic's but I will continue to boil at home. Lipton products rock !!