I enjoyed having the ease of only having to keep it on for 10 min. It seemed at first that it would be difficult to apply using the new brush, but applied easily, and without the mess that using the bottle causes. I applied it in my bathroom and was able to get up and walk around without it making a mess. While I found it easy and quick to use, the only disappointing thing I found was that it didn't cover the temple area as well, maybe it was just me since I have to leave this area covered longer when using the regular product and dont always get full coverage. I did find that the perfect 10… read full review »