Rimmel London Eye Magnifier Eye Opening Mascara goes on easy and gets every lash with their wand. I have tried almost every brand of mascara at the drugstore and this one is one of the best. I have short eyelashes, but you would never be able to tell because of this product. My eyelashes look long and thick after I apply it. It does give me a little trouble when it comes time to take it off. I have to wash my eyes a couple of times before I can get all the mascara off. My lashes feel soft after I have put it on and free of clumps.