We were recommended a more expensive formula when the baby was born, we just could not afford it! We tried the Target Brand Formula because the label said it was equivalent. The baby has been perfectly fine with it! He has never had a problem with digestion, allergies or spit up. He has never had colic. The baby was a premature baby and we were very worried about his eating habits and growth. He was only four pounds when he was born and he has grown very quickly! He now weighs over twenty pounds! 

The label has since changed, it used to be a yellow label with a blue stripe and the Target symbol....