I just recently bought a Vizio 55" LCD TV and I'm loving it. It has great color, great sound and video games never looked so good. When you hook it up to the surrond sound, it's even better. I did a lot of comparison shopping and the Vizio was the best TV and the best price. I compared the prices for this particular TV with the one they had at Costco and Walmart actually beat out Costco by price. They even have the same return policy so why not save money and buy the TV for less. If the price of the TV lowers , then Walmart will refund you the difference.  I'm very happy with the purchase of this...