I was quite surprised by the new John Frieda "Root Awakening" shampoo & conditioner. It really does what it says... which is purify, stimulate, feed and nourish! I was sent two full bottles to try it for this word of mouth campaign and being a skeptic was just happy to have a free sample LOL but I actually notice a difference! (Their website can explain why better than I can.) For me, I've only used it once so far but I already noticed my hair is shinier and feels fluffier/lighter and smoother (like after going to the salon.) I liked the scent too... the Eucalyptus and Mint mingle in a very light...