Dove Intense Damage Therapy Shampoo has a nice, rich lather that smells wonderful.  The fullness of the shampoo allows me to use only half of the amount that I normally use.  I have very long, thick hair that needs alot of shampoo to fully cleanse and with Dove, I don't go through as mluch shampoo as I normally would with other shampoo's.  Dove shampoo leaves my hair feeling soft, looking shiny and healthy and actually has added some extra volume.  The cleanliness of my hair last longer so I don't have to wash it every day or even every other day if I choose.  I had problems with split ends...