This is by far the best "paper" towel on the market. You couldn't pay me to use another paper towel. It doesn't feel like paper, it is soft yet strong and absorbent, doesn't shred or tear during use. This paper towel can be rinsed out and used again! I like using a disposable product that feels as good as cloth. You may be able to buy a cheaper paper towel, but you will have to use two or three times as much to do what you can with only one sheet of Viva!