i used the enfamil product with my son whos is now 4 and it cost us alot of money so when i had my daughter i went to the store and compared the target brand with the leading brand and there was hardly a difference that you could see so i asked the pediactrican about it and she told me it was the excat same and by law they cant make it different. so for all of you moms and dads out there that are lol on money right now would highly recomend this for you.