As a consumer I am very satisfied with the hydrating quality that my hair receives after every shampooing.  Coloring my hair and using heating elements cause much stress on the hair.  But I know I am fortifying and replenishing my hair with every shampoo. 

As a hairdresser I feel extremely confidant recommending anything pureology.  I do use other products depending on the clients hair, but pureology is usually my number one choice.