Horizon Air is the highest quality regional carrier in  North America.  They have excellant customer service in the air and on the ground.  I am fortuante to be able to fly them to where I need to go.  I look forward to the new destinations that they are always adding!  Horizon, along with Alaska Airlines, is always one of the last air carriers to add fees and to raise fares.  Horizon's Q400 aircraft is roomy and comfortable.  With free beverages and snacks, it is definitely all first class!