I recently bought my new Kia Spectra.  I shopped all the major players.

In the end it was the price and the customer service that won out.  The car provided me with what I was looking for.  I had actually planned on buying a Mazda or a Honda model with similar design.  But those dealers seemed to want to play games, try and sell a woman what she did not want, and were not knowledgeable of their product. The Mazda salesperson told me there were no Mazda 3 hatchbacks, and they had not sold any off their lot.  Funny I see them all over town with their name on them.  Their mistake is my happiness....