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• married (all)
• budget conscious (4)
• bargain hunter (4)
• cost conscious (4)
• homeowner (4)
• always looking for ways to save (4)
• looking for value (3)
• online banker (3)
• always pays more than minimum (3)
• every day computer user (2)
• practical (2)
• comparison shopper (2)
• not rich (1)
• busy person (1)
• appreciative of good service (1)
• expecting good, fair service (1)
• safety conscious (1)
• computer literate (1)
• online shopper (1)
• somewhat tech savvy (1)
• home owner (1)
• frequent driver (1)
• home office user (1)
• interest conscious (1)
• running a family (1)
• occassionally working at home (1)