I've never been much of a cereal eater, but when I tried the Kellog's Frosted Mii-Wheats Blueberry Muffin, I was really impressed. Then I was looking for a snack one evening and while standing with the cupboard door open looking for something sweet, but not necessarily chocolate, I saw the box of Kellog's and thought, "Why not?" I'm almost embarrassed to say the I ate almost half of the box while watching TV. I love the cinnamon, too!!! I'm sold on them!!!