I got this shampoo under a rebate offer. The suggested $7 was a lot higher than I am accustomed to paying for shampoo or conditioner; combined with the fact that other than the rebate I have never seen another coupon for the brand. However there are sometimes buy one get one free deals at some stores that makes it more reasonable. There were a couple different varities that I could have chosen for the rebate (white tea, etc) but I chose the vanilla scent because I love the smell. This shampoo smells very much like authentic vanilla, it's great and intoxicating. The shampoo goes on really smooth...