I am extremely fair and have used No Ad products for years. I now use 60 on my body and 45 for babies on my face (I have dry skin so I'm not concerned for the grease). I think they are lifesavers. I do heed the warnings to use a lot, which means I am whitish for a few minutes until it drys. And if I'm going to be sweating a lot, I skip my forehead and wear a sunproof hat to avoid it running into my eyes and stinging.I don't go out and sunbathe in this stuff but it has been a real lifesaver for my many outdoor activities. I never burn.