Burt's bees baby shampoo, is not cheap, but believe me, it makes me feel like a better person,after I bought it for my grandchild. I personally use burt's bees powder milk bath and its a delight for the senses, then if I feel so good using this brand, well I want my grandbaby to enjoy it and to see her happy and fresh. I think every body should try this brand, its worth it.