Parent's Choice Gentle formula has been great! Our daughter (10 weeks now) has a sensitive little tummy and would always get a lot of gas with the regular milk based formulas. Since we have switched her to the gentle formula she seems happier after feedings and has a lot less gas and spit up! I love that we can purchase this formula at Wal-Mart with our other weekly groceries and for a lot less than the other leading formulas that we had tried with our daughter. It is a great deal - even cost less than others when you use the coupons they send you ( And you don't have to worry about forgetting...