My wife and I have 2 year old and 1 year old girls.... I can tell you this product is always close at hand.  Headaches, earaches, smashed fingers, bonked heads, teething (A+), works for all your toddler troubles.  The girls don't fuss with taking it because it doesn't taste bad.  If I recall correctly, the liquid is whitish/clear despite the berry flavor, so no stains to worry about.  The only con I feel is significant is the cost.  It simply isn't cheap compared to store brands that have the same ingredients and seem to work just as well.