I've found NatureMade to be a great product, and surprise surprise, a customer oriented company too.  I started using their supplements years ago since I don't eat red meat, and had/have the habit of eating on the run (lunch might be a fruit smoothie or peanut butter).  Even so I still pick the smoothies and peanut butter according to ingredients listed or not listed, and I picked Nature Made for the same reasons (it didn't hurt that the brand was mentioned by a doctor I'd asked too).  They have fewer additives, and I believe better disclosure - and while I never notice a difference while...