I love the smell and (very) slight cooling sensation. It really does NOT leave any white marks and i love getting a the pleasant scent throughout the day when you least expect it. the smell is not overpowering and it gives great coverage. also, it is nice to be able to apply even right after shaving when your pits tend to be extra sensitive--it's comforting to know of dove's reputation to have moisturizer in their products. this is my favorite deodorant by FAR!