I watch almost all my TV via iTunes for a variety of reasons. Apple TV has made it so much easier to access that content as well as all my content in my iTunes library via my TV. The interface is so easy, just what you would expect. The problem is not as much with Apple TV as with the video content iTunes sells. Until they sell video that is not made for the iPod, it will just look OK on a big flat screen TV. What's the point of an HDMI connection with iTunes content. I expect this to change in the future. Apple has got to start selling at least DVD quality video soon.