I was a bit skeptical after seeing the TV commercials that an over the counter product such as this would actually work.  So I gave it a try and found that it does do what they say.  It actually stopped my scalp from itching.  The method to put the medication on is a bit difficult to do but once you get the hang of it it goes on smooth.  It does burn a slight bit upon first applying but if you have an itchy scalp you will probably feel the same as I did- "at least its not itching".  But it only burns for a sceond, then there is a nice cooling sensation and yay!!! no itch!!!