The Vizio 42 inch LCD, although very inexpensive, is a great television and I highly recommend it. The fact that it is an American company is another plus with today's economy. I would compare it to several other brands costing several hundred dollars more, but of equal or greater quality. We are now in the market for a second unit for our kids room. Costco has a nice selection of Vizios to choose from and they have knowledgeable sales staff to help. The only thing is that I wish they had a 52 inch LCD offering.