I believe in honesty, a person who enjoys quality, have back problems, loving this product, a comparison shopper, looking for durability, appreciate nice things, willing to pay more for quality
Best bed if you have a spouse who tosses and turns or gets up before you because their movements don't bounce the bed and in turn, won't affect you. Also good if you have a pet who likes to jump onto the bed throughout the night. Some people might think it's too firm, but you get used to it because the support totally helps!