I gave Purevia a decent try. I was having breakfast with my brother and we tried it in our coffee. My brother thought I forgot to add it because he said he could not taste the sweetness at all. Two Purevia sticks later, still no taste. We had to add a Splenda in order to sweeten the coffee. I appreciate the idea of a natural calorie-free sweetner, but I still need to taste something. Ultimately, our coffee did not taste good using Purevia and since that is what I primarily use these sweetners for, I doubt I would ever purchase this product on my own.