Allure is a magazine that works. It works because it takes its reader on a flight of fantasy and glamour.
For many years, I noticed the seductive and dramatic covers of Allure magazine looking out from magazine racks. Yet, I rarely chose to pick up a copy. I always expected it to be shallow and perhaps even a little bit obscene. When I finally decided to pick up a copy, I was surprised to find I thoroughly enjoyed it. Allure is edgy, without falling off the edge. Its photography is creative and a bit surreal. And the choice of features is sometimes unique, sometimes...
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