I decided to dye my hair for the first time in ten years. Imagine my surprise when I found a product that promised to be ready to rinse in ten minutes. I grabbed it (although the color options are limited) and headed home to make a subtle change. The product was thick and although I have thick hair follicles I only needed one bottle. After ten minutes I rinsed my hair and could see the change, after the rinse my hair felt softer than it's felt in ages. I am in love with my new look. I've added a sassy twist to my look to welcome summer.