Please do not turn your head at the fact this is a store brand or generic brand formula - do not let the cost fool you - My husband brought it home from Target one day and I admit I tuned my nose at it becuase it was not the same price point - I thought it had to be  expensive to give baby the best and hid the canister in the back of the cupboard -  one day in a pinch running out the " expensive name brand" which by the way does not appear to be rated on this site - what does that tell yah or me for the matter???!!!)  but after comparing the nutirtional  values and ingredients it is the same...