I love lip gloss. I hate lipstick and I've tried everything from the $3 lip gloss at the local drugstore to the $28 Nars product. This is by far the best one I have ever used. My favorite thing about it is that it is NEVER sticky. I hate those Lancome juicy tubes that result in hair getting stuck your lips all the time. This gloss is so smooth, and the shade of pink is just right, for me anyway. I read that someone else said if she uses too much she ends up with bright pink. I haven't experienced this. I love this product and will continue to use it!