Target Brand (Now up and up) are the best value for the $.  I have tried every diaper out there.  Luvs are OK but they smell funny, like plastic.  Pampers and Huggies are nice and fit well, but are so spendy.  Other generics are not nearly as "fitting" as these are.  This review was written in 2009, and these diapers have been greatly improved over the last few years, so if you haven't tried them lately I would give them a chance!  I won't buy any other brand of diaper!