The line of Products is natural and is from the old school where most things can be made without harsh new chemicals. I will say if you want the traditional tingle or harsh flavor that tastes like a bite of candy you will be in for a huge surprise. This product is not full of alcohol or sugar so the flavors are more tame and more natural.
The first time people try this they will most likely not like it. It is not the name brand type of mouthwash. I found it far better tasting then the homemade stuff grand mother made. I suggest new users give a few days with use before casting judgement and doubt....
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