After many years of buying drills based on the best sale price I could find, a friend suggested Craftman tools at Sears, and in particular, this particular drill.  Based on the price/value, the reputation of Craftman tools, and the ease of use, I think I can safely say that I won't be making an annual trip to the home improvement stores to buy another drill.  This is definitely a "keeper" and I have no doubt that this tool will be in service for many years to come and long after I'll be doing the seemingly never ending list of home improvment tasks.