I was not that impressed with John Frieda Sheer Blonde Shampoo. My hair felt and looked just the same by the time I had used up the bottle- aside from the color which looked dull. The best hair products to protect your color are name brands in you salon. But if you are looking for a cheap substitute I would suggest Head and Shoulders or Nexus. As far as Im concerned John Frieda is just not worth the price.