Every once in a while you find a product that is worth paying for the name brand. This is oone of those items. We have been satisfied with the regular deluxe macaroni and cheese, but not completely fulfilled. We felt that the flavor was lacking. I happened to see the sharp cheddar flavor and we tried it. After one box, we are hooked. The flavor is more intense than the regular meal. It tastes more like homemade. It even comes in a family size. The only thing I did not like was that as a leftover it seemed to lose its flaor. But I've yet to find a macaroni and cheese prepackaged that tastes good...