I bought this TV a few months ago, and have had nothing but great experiences with it.

I have cable TV hooked-up to it along with my HTPC through which I watch Blu-rays, HD-DVD's and Regular DVD's.

My living room gets quite a bit of natural light, and the 1,000,000:1 dynamic contrast ratio solves that problem :)

When I purchased this TV, it was $1699.95, down from $2299.99. When I checked today, it's selling for $1499.99 :( 

At it's current price, it's an amazing buy for anyone who needs a new HD TV.