I tried this cereal because it was on sale one day. At first I was skeptical. After I tried it I found that I really liked it. It had more flavor than I expected. My two year old wanted a bit, and now prefers this over the regular kids types of cereal. I like that it is healthier for you, and also tastes good. I like that my kids think of it as a good cereal, and I do not have to fight with them to eat this when there is no other cereals in the house. They also have some cereal bars that are good. Strawberry, and chocalate are both execellant.