Not loving this product!  I had seen the commercials for this product and thought I'd give it a try, who doesn't love a fresh, clean mouth?  Well, clean is not a word I would use for this toothpaste.  I bought it when it was on sale and I had a coupon, still not worth it.  The canister is very messy, it'skind of like shaving gel which still comes out after you stop pumping it.  On the canister it says to wipe after use, my husband hasn't read that yet so he gets toothpaste all over the can and cap, which then in turn somehow ends up on my sink counter top too.  I also find it hard to dispense...