THIS TOY IS CHILD FRIENDLY AND SAFE. FROM EXPERIENCE I HAVE A 12MO SON AND HE STAYS ENTERTAINED WITH THIS TOY FOR SO LONG...it is a colorful caterpillar that sings the alphabet. it will help your child learn the alphabet easier and in a lot more fun of a way. it has flashing lights and the caterpillar also sings montsongs. A Childs attention span is supposed to be one minute per h..for example if ur son or daughter is six months old they should stay entertained for about an average of six minutes. When i set my son down to play in his pack and play (another great invention) he will play with it...