This is one of the best dish soaps I have used! It is something that I have easily gotten hooked on. I cannot believe how long it lasts and how much cleaning power you can get from one little pump of soap. The foaming Dawn Direct pump is such a great product. It really seems to use much less product and work better in the process. The worst thing was training myself to use a lesser amount of the Dawn Direct than I would normally use of another product. I will make sure that this product is always in my kitchen! I loved it so much that I even bought one for my mom!