There are many fine products out there that promise high gloss, damaged hair repair, moisturizing, fly-away taming, and more. I've tried a few (by no means all), and for this bleach-blonde, Fekkai is the winner. The very first time I tried it (or even heard of Fekkai) was from a tiny little sample given to me at the register of Bath and Bodyworks. The first time I tried it, I literally said, "What is this amazing stuff?"! I bought a tube, but months later when it was empty, I tried my beloved Ojon to compare. Ojon is fantastic, I will never not have Ojon in my house. But... since I strip my hair...