I am a thrifty shopper. I try very little expensive products. Suave is the shampoo that I buy for the whole family. For each and every one of their needs. I also have fine and thin hair. I buy daily clarifying shampoo because it does make my hair feel and look its best. I am a very busy person, with many things going on at the same time and I have a 2 year old grandson. I do have a lot of time and/or money to spend on my hair. Suave is the best clarifying I have ever used.