Firstly, I'm a huge skeptic.  Right or wrong, there it is... I doubt all advertising claims as hooks and only believe things I see for myself.

Secondly, to be totally honest and above board, I belong to a group of word of mouth advertising by trial called BzzAgents who take part in different campaigns where we all actually TRY and honestly report on different products.  My current test products are L'Oreal Advanced Revitalift Deep-Set Wrinkle Repair Day and Night Creams.

The campaign requires that we use the creams for 8 continual weeks and that we photo journal ourselves at the beginning,...