My son was just 6 months old when I had to suddenly wean him due to medications I needed to take.  Until that time the free samples from the name brand formulas were filling the gaps between my pumped milk and his hunger.  All of a sudden I was going to need a lot of formula, and my family didn't have a lot of extra money.

I went to Target to buy some name brand formula with a coupon I had, but quickly discovered that Target Brand Milk Based Formula was less expensive than the name brand even after the coupon.  I bought the Target Brand, and never looked back.

My son loved the Target Brand...