I have seriously damaged my hair on more than one occasion my latest one was using a straightener at home ( ahhhhhhhhhhh!!!!) after I unclogged the drain and finished crying I went out and bought anything that promised to unkink, defrizz, regrow or basically fix my disaster. I have tried almost everything and this conditioner has been the one product I have stayed true to and use every night. I also used it on my kids hair last night and even after school all 3 of them have beautiful shiny hair still.