Luzianne is the best tea that you can buy! At times I go to Starbucks to get their black iced tea and it depends on which location you go to and at times they do not brew it strong enough. Although I do have their teabags, I still drink Luzianne more than Tazo. Something about Luzianne tea that it stays great if I over brew it and I like my tea strong and sweet to if I under brew it (it happens sometimes). Nevertheless, it still tastes great! Tazo, you have to watch how you brew it more closely than Luzianne.