The Dove brand has always offered us with high quality products and this shampoo is no exception. The product takes care of my hair effectively and lives upto the name Moisturizing Shampoo. This shampoo makes light of my hair maintenance routine. It is very fast and easy to use, and the results are instantaneous. Above all the Dove fragrance is soft and subtle. I recommend this shampoo to all those out there who don't have much time for a long hair bath.